Brand Identity

Brand Identity Design is at the core of our work at SHO Design.

When we talk about Branding and Identity we’re simply referring to the visual language of the elements that you use to communicate the essence of your business brand i.e. your ‘brand identity’. This usually begins with your brand logo, which is the most recognisable element of any brand. Creating a new and iconic brand logos can be a challenge, but it’s one that we relish and it is often the starting point for many of our projects.


Complete Brand Identity Systems

Our structured approach to brand identity design, continually developed and refined over many years, takes the assumption and guesswork out of the creative process. Our approach produces fresh and original identities, and delivers clear insights into the character and direction of brand communications.

  • Brand Logo design
  • Brand identities
  • Visual languages

  • Graphic systems and sub-brands
  • Typography and fonts
  • Marketing collateral

  • Brand guidelines
  • Brand design audits

Whether you’re a large corporate company or a small business, we can help you to create a new brand identity or refresh your existing design by working closely with you and incorporating your ideas, vision and personality. We think our role is to create brand logos and designs that not only captivate and hold the attention or your customers, but also have a timeless appeal. An original brand identity also needs to be engaging, to connect and above all it must inform the design of all communications that come from it.

You can see more of our Brand Identity projects in our Portfolio

Want to know more?

See examples of work in our portfolio, or if you have something in mind please let us know.