Ampersand Website
Sub-Brand Creation, Website Design, Identity Guidelines.
Ampersand Website
Leading catering company Ampersand came to us with a brief for a new website design that would clearly showcase their four core professional areas: visitor attraction catering (including some of the UK’s top attractions including the Tower of London, London Zoo and Portsmouth Historic Dockyard), venue catering, event catering and restaurants, with a distinct look and feel for each area.
Working with their existing brand identity our design team developed a clear hierarchy for the sub-brands introducing colour routes and typography for each of the individual areas. Our content team also developed a coherent content strategy to ensure the site had a consistent voice throughout, providing copy for the strap lines, home pages, company information, venue descriptions, food features, news and team profiles.
Category
Food & Drink