As a long-time collaborator with Creative Events, we were asked to design new cafe identities throughout Greenwich park for their successful Royal Parks tender.
With each cafe unit having a different style and food offering we needed to create a brand identity that could express a different character for each sub-brand, but also work as a strong and recognisable offering as a whole. Our solution was to create a typographic identity with alternate styles and colour palettes to differentiate the cafes.
There were also economic and practical considerations with this project. Items like the packaging design and design of promotional materials needed to share generic elements, to easily (and cheaply) showcase the individual cafes easily. Accent items like coffee sleeves and bags are mixed with generic items like cups to create a cost-effective and complete system.
Food & Drink