When Reason Global asked us to create a video to introduce their company, we were excited by the challenge of making a very specialist subject interesting and engaging.
We started by drafting the script, and quickly started to sketch ideas for scenes and visuals. The graphic links needed to bring everything together. Because there was to be no shot footage (nobody in the firm wanted to appear in the video), we needed to animate all the visuals. The brand has a clean typographic style so we could combine it with illustrations to consistently bridge the scenes.
Working from sketched storyboards, to designed key scenes, then animated sections, and bring it all together in the edit, the process continued to build with each stage. The addition of music and a professional voice over really brought everything together and our client is very pleased with the result.