Our long-term client Reason Global invited us to design and build a new mobile friendly website. Having worked on the company’s brand identity and marketing communications for the past 18 months we already had a strong understanding their goals and what they were trying to achieve. Creating the mobile responsive site was technically not a difficult process, the key consideration with an established website was ensuring that the existing content transferred seamlessly into the new responsive layout. We started the project with a content audit (text and images) and used this to help us to repurpose the original content around themed content strands. New imagery was created and editorial copywriting to ensure the old content was written in a mobile friendly style.