Established family firm West Felton Select, supply locally sourced fresh fruit, vegetables, cheeses, fish and more to restaurants, cafés and gastro pubs in the Shropshire, West Midlands and Welsh border counties. To build on recent success they came to us with a brief to create a new brand identity for the business, to better express their core offering and modernise their brand.
The new identity uses a tree motif to signify both the natural growth of the family firm and the market of fresh produce that they know so very well. The relationships West Felton Select develop with local suppliers and their customers is as much a part of the service as the selection of produce for each delivery. Every one is done personally, so it was important to have a distinctive and recognisable brand identity, with a unique logo and engaging colour palette, so the new brand identity can quickly be identified with the people in the business.
We produced initial identity guidelines for the new brand identity along with a complete template for the new website design.
Food & Drink